Motivação no trabalho: análise dos consultores de venda de veículos de uma empresa da cidade de João Pessoa

Abstract

The present study addresses a theme that deals with motivation for work from the point of view of vehicle sale consultants of a vehicle dealership in the city of João Pessoa, Paraíba. Knowing the importance of the motivation in the corporate environment, it became essential to know the factors that can lead these professionals to motivation in their own environment. It has become a relevant topic because it seeks to identify the internal and external factors most present in the point of view of these professionals that lead to satisfying results and an appropriate development of the activities assigned to them. The theoretical models adopted in the study were the same proposed by Frederick Herzberg (1959), the questionnaire was elaborated by the author from The Theoretical Principles of The Theory of Motivational Factors and Hygienic Factors. The data was collected from the use of a face-to-face questionnaire from the 4th to the 6th of May, 2017, with a sample of 26 respondents. In the data analysis, the information was organized into a database in the Microsoft Excel program and analyzed considering the frequency, being presented using percentage. Regarding the results achieved, when we deal with the general profile of the sample studied, internal factors were more present for motivation. For the internal reasons the most punctuated by our sample were the negotiation process and the expectation of personal development, for the external reasons the factors were the appropriate salary policy and the good relationship in the work environment.