A utilização do design thinking como metodologia para o desenvolvimento de novos produtos na COTEMINAS João Pessoa

Abstract

The objective of this work is to investigate the usefulness of design thinking in the development of new products in Coteminas João Pessoa. For that, we used exploratory bibliographical research, an in-depth interview with company managers and a documentary study carried out at the company Coteminas. It has been diagnosed that this organization is very well structured, counting on a process of product development quite functional. However, it still works on a linear model, which does not correspond to the current dynamics of the consumer market. The company has an excellent relationship with its consumers, mainly thanks to its CVS (Consumer Valuation Service). It works with modern innovation practices, focused to act in its processes. Needing a methodology that takes this practice to your products. It was verified, through this research, that the methodology of design thinking could be very useful for the company Coteminas João Pessoa, that is perfectly apt to adopt it. It is suggested, then, the creation of a multidisciplinary team to be trained and to initiate projects in this methodology.