Religião e Mídia: O evangelho segundo a TV.

Abstract

This dissertação brings a reflection on the Christian communication, that assumed new contours with the use of the medias of mass. Objective, also, to analyze and to understand the speech, from the relation between Religion and Media, having as parameter a program of TV, propagated in a paraibana sender, who shows the protestant neopentecostalismo, represented by the Universal Church of the Kingdom of Deus (IURD). This religious conglomerate is made available in all the Brazilian territory and sets of ten of other countries, as carrying of the sacred one, influenced for the new technologies of communication, marketing and media. The results of the research had evidenced that the church is involved in the universe of a model rationalized for the way of the market and the consumption of the symbolic goods, that generate spectaculars midiatics practices, that have the intention to attract more fidiciary offices. The theoretical inspiration of this of this research came of: Debord (2000), Bauman (2008), Lipovetsky (2007), Baudrillard (2000), Weber (1994), Canclini (1995), Pierucci and Prandi (1996), among others.