Do Crepúsculo dos Deuses à Alvorada dos Avatares: um estudo dos Processos de Interação, Comunicação e Socialização nas Comunidades do Brasil Ragnar ök Online

Abstract

For 50 years games have been solidified in the entertainment market, adapting to the exchange of content between media. Certainly, it is time to discuss his role on the stage of new digital media. In reason of the advent of the MMORPG genre, it becomes increasingly complex the analysis of social and market phenomena that manifest themselves in virtual worlds. This work includes the processes of interaction, communication and socialization between immersive players in the game Ragnarök Online, and its role in the formation of relationships and social groups. After meeting some of the concepts that underlie the categories of research that seeks to examine its manifestations in the main ambiences of Ragnarök Online: the website, the forum and game, despite of the risk of engaging in virtual relationships and the possibility of decommissioning of virtual communities. This work concludes that there is a sense of sharing and a sense of solidarity to justify the formation of relationships and virtual communities as the design of Ragnarök Online.