"Gest(ação) comunic(ativa)": a gestão da comunicação organizacional no Instituto Federal de Educação, Ciência e Tecnologia da Paraíba

Abstract

In the settings society current network, the scientific and technological progress, especially in the field of information and digital communication aspects unveils what a change as forms of production and sociability in all your as dimensions. In organizations, learning processes it has been deployed as progression condition for developer and progress for organizational success. So, one of the segments indispensable to reworking of redefinition of culture, image, transparency, do marketing, and social responsibility from the Institutional strategies what a increasingly, win highlight this stage of society digital network and an organizational communication. This research seeks to understand organizational communication management at the Federal Institute of Education, Science and Technology of Paraíba (IFPB) starting to next problem: as if the a Organizational Communication management IFPB not? In methodological terms, it's a field research, subsidized for the quantitative and qualitative approach, making bibliographic and descriptive. The data collection subsidized to hum from mixed questionnaire, applied to three categories studied: students, teachers and administrative staffs of IFPB, distributed paragraphs 11 Campi thru State. The collection was carried out under two angles: a) First, to bring together information which materialize the briefing; b) Second: this leave, was accomplished one of capture information from do questionnaire. Of all general, one survey found that there is a predisposition what makes Organizational Communication shortly efficient no sense of what constitutes as no "rhizome", that is, not prints how systemic, but as more everyday expedient to strategic that. Therefore, waves for a standardization of related administrative proceedings to the institutionalization of Organizational Communication, Taking view this is process as an its own experiences practice (each Campus with her), and no how macropolitics, what suggested readjusting the face of reason and of the Organization's Mission.