Narrativa e performance na cibercultura: o fenômeno iamamiwhoami e sua interação com fãs e fandom na internet

Abstract

The swedish audiovisual project iamamiwhoami is a phenomenon that arises from cyberculture. Through the tools and resources provided by the internet, it's entire narrative consists on videoclips. Its particularities are presented from the logic of production and dissemination of content, moving through new modalities of live performances, to the peculiar relationship with its audience that, although restricted, is engaged and intensely involved with the project. Raising the concepts that emerge from the context of cyberculture and its current laws, we study iamamiwhoami as a phenomenon that is born and develops itself according to this fully digital environment, being capable of bring together interactional practices from the general connectivity between computers, resulting in singular forms of producing music and entering the music industry. Applying a case study, we collect data regarding the trajectory of the audiovisual project, relating the phenomenon in the context of cyberculture and reporting the events inherent to the band's biography in order to understand, through exploratory and explanatory research, its presence from a promising scenario for independent artists. For this, we analyze the phenomenon relating its media actions to the three laws of cyberculture pointed out by André Lemos (2003) based on the concepts studied by Pierre Lévy (1999). We have the intention of presenting a phenomenom that is born and develops itself on the internet - aiming at different forms of interaction with fandom and working on regular album and live performance formats - in order to view the possibilities of new narratives and performances that arise from the social reconfigurations provided by cyberculture, which has been considerably transforming the musical and audiovisual productions.