Diretrizes para uma política integrada de gestão documental, da informação e do conhecimento no SEBRAE Paraíba

Abstract

World-class transformations in the cultural, economic and social spheres lead organizations to innovation. With the valuation of the intangible assets verified in the last decades, a greater concern with the management of tacit and explicit knowledge is demonstrated. From this perspective, knowledge management has been considered a challenge in a new paradigm, which by its scope requires integrated initiatives. Thus, the study presents guiding guidelines for an Integrated Document Management (GD), Information (GI) and Knowledge (GC) policy at the Sebrae Paraíba. It was decided to work at the state level, based on the organizational chart of the organization, strategically comprising five managers of Regional Agencies plus thirteen managers of the Management Units located at the headquarters in the city of João Pessoa, making a total of eighteen employees. Methodologically, the research is exploratory and descriptive with a qualitative and quantitative approach. It uses the questionnaire and the documentary research as instruments of data collection. For the layout and evaluation of the results, it adopts the content analysis method with the use of a system of categories, subcategories and indicators based on Vanderlei Batista dos Santos with regard to DG; In Chun Wei Choo regarding GI; And from the perspective of Regina de Barros Cianconi when it comes to GC. The course of the research shows that Sebrae is a knowledge-based organization, considering its administrative structure and indicators recorded in the internal documents and in the content of the managers' speeches. For the implementation of this integrated policy, it also points to fragile points. The results obtained refer to the formulation of the following guidelines: align documentation, information and knowledge plans with the organization's strategies; develop the valuation of intangible assets; establish a commission of DG, IG and GC; stimulate information and knowledge culture; promote internal and external customer training as a focus on the seizure of DG, IG and GC processes; implement the Information Technology and Information Systems infrastructure incorporated into GD, IG and GC; and to elaborate an integrated policy of DG, IG and GC. It concludes that it is essential to disseminate an integrated vision of this policy to contribute to the mission, vision and values of Sebrae/PB, communication and decision making.