A realidade do turismo de eventos na cidade de João Pessoa

Abstract

The Tourism of Events presents itself today as a powerful tool for cities that receive it, easing problems with seasonality, providing economic turnover and cultural enrichment, among other aspects. For this reason this study has purposed to identify the current reality of Tourism Event in João Pessoa, and also international events that figures timidly in the region. For this study it was used the analysis tool called SWOT matrix, to analyze the data collected through interviews, literature research and document in which it reached the considerations that, through the study of tourist profile, the situational analysis of the environment and the influence of languages in the segment was possible to obtain an overview of the situation of tourism events in the city of João Pessoa. It was also considered to be relevant to study the use of foreign languages in this segment, taking into account the objective of the undergraduate program that is being finished with this work. With the information gathered, we realized the need for preservation and supervision of projects that really have to happen to branch development since the city has great potential, but needs assertive actions.