Diagnóstico organizacional em uma empresa familiar de confecções em atacado de João Pessoa – PB

Abstract

Family companies over the years have been the subject of increasing research, this is because this type of organization is responsible for social and economic growth in many countries. In order to improve the performance of the company, it is necessary to know and identify its strengths and weaknesses, thus, to set goals and objectives as well as to correct the negative aspects and seek to improve the positive points. Based on this, this research had as objective to realize an organizational diagnosis of a family company, located in. As for the methodological procedures, the bibliographical research was initially done, followed by the interview and the direct observation, to collect data. Next, the strengths and weaknesses, threats and opportunities found in the company under study were analyzed through the SWOT Matrix tool and actions were proposed to solve / minimize the problems identified. The research results show that the company has strengths, such as the relationship with employees and the harmonic working environment and weaknesses such as informality in the communication and the lack of a work safety program, already in relation to threats has the absence of strategic planning and strategic definition, and finally the opportunities have the modeling and design of exclusive parts of the brand. It is suggested that the company adopt a quality management system and define a strategic plan.