Plano de negócio para implantação da filial da Confeitaria Alfa em João Pessoa-PB

Abstract

The present work aims to elaborate a business plan to analyze the viability of the implementation of the Alfa confectionery branch in João Pessoa / PB. For the construction of the business plan, a market survey was carried out, applied in a sample of 201 respondents, through an online questionnaire, and visits to companies in the segment. For the structuring of the work, we use the Sebrae Business Plan template. The organization will work in the retail trade sector in the food industry, confectionery segment and its legal form will be limited company, with tax framework opting for the simple national. The capital stock shall be Two hundred twenty-one thousand eight hundred and ninety-eight reais and seven cents made up of 50% of member A and 50% of member B; the sources of funds will come from equity. The company's mission is to provide pleasurable moments through the production of high quality food with an unmistakable flavor. Its vision is to consolidate the brand in the market of João Pessoa until the end of 2022 and its values ​​are efficiency: to produce products quickly and with low environmental impact; ethics: to develop actions in the most transparent and correct way possible; to be always in search of new challenges in order to surpass oneself more and more. Your audience will be people of classes A, B and C, who are interested in consuming products of high quality and unmistakable flavor. The marketing of the products will be directly in the store, we will work with a variety of products and services, both for prompt delivery in store, and for ordering. The store will have a cozy space and full of charm, so your customers can enjoy special moments. The days and hours of service will be from Tuesday to Saturday from 11:00 a.m. to 10:00 p.m. and on Sunday from 3:00 p.m. to 10:00 p.m., your location will be in the Tambaú Neighborhood. At the end of the business plan, it is concluded that it is feasible to implement the Confeitaria Alfa branch in João Pessoa / PB. Two hundred and twenty thousand, eight hundred and ninety-eight and seven cents will be invested, and the estimated monthly income is eighty-nine thousand four hundred and sixty-eight reais and sixty cents, a profit margin of 21.25%, and 102.82% profitability, with a term of return of capital invested in 12 months.