Os usos do Facebook como prática de turismo: mapeando limites e possibilidades para a cidade de João Pessoa/PB

Abstract

The following work emerged from the need to analyze the uses and limits that the Facebook tool can provide users of the city of Joao Pessoa, Paraíba, and with the focus on how this social network can influence the tourist activity of this City. Based on this research problem, an online questionnaire was developed with the to capture the profile of the residents and the real uses that these users make themselves use. This questionnaire was applied through Facebook and only with residents of the city ​​of João Pessoa, varying among all age groups, gender and social classes. With the collection and analysis of the 204 interviews, it was noticed the profile of the users of the city of João Pessoa, Paraíba. Once the profile of the users of the city was since they were the tools in Facebook that people use most, such as and sharing, as well as tools that do not such as the area of ​​the sponsors, where information was possible to identify the uses and limits of the social network for the city. To identification of the profile and the uses of the interviewees, the focus was more on the social network of Facebook as a tourist activity and to prove it was seen quite clear that the residents of João Pessoa do not have the understanding and therefore do not use this means of communication to disseminate and share their city to their external contact network, making it impossible for the city of João Person. This gave the conclusion and the answer to all the objectives listed at the beginning of work, in a simple and objective way.