Jornalismo esportivo: como a mídia transforma atletas em heróis e vilões

Abstract

Sports news coverage often receive in their language a course of multiple approaches and different techniques in which competitions, athletes and teams in confrontation, while been described in the media, gain adjectives and contexts to make games and their characters become a media spectacle. Within this journalistic practice, athletes are recreated outside the athletes ball to become heroes or villains, with “powers” or characteristics that distinguish them from other humans and that, somehow, provoke and reinforce a greater interest by the public. The purpose of this dissertation is to understand the process of appropriation of non journalistic elements, such as more literary narratives, adjectives and mythological contexts, within sports Journalism practice in order to attract and involve more readers, viewers and listeners. In addition, the Hero’s Journey, Sports Journalism from the standpoint of language, technique and news consumption, in addition to elucidate this situation in three different Brazilian case studies that, after an episode A season of Formula 1 driver Ayrton Senna (1994), a runner-up of marathon runner Vanderlei Cordeiro de Lima who was attacked by a religious extremist in the 2004 Olympics and the 7x1 loss by the Brazilian National Team to Germany at the 2014 World Cup in Brazil.