Recursos semântico-textuais na construção do humor: uma análise do gênero meme.

Abstract

With the arrival of the internet, human communication has undergone a great change, even more, with the advent of social networks. Due to the linguistic adjustments to these social and cultural movements, some ways of communication are forgotten and give way to others, thus new textual genres arise. In this evolution, the society witnessed the arrival of memes, humorous texts that are shared in social networks. In the last eight years, this type of humorous text has become as popular as the comic strips and cartoons. Despite its expressive popularity, searches about memes are still scarce. In this way, the present work aims to observe this genre in order to analyze how the intertextuality, the ambiguity and the breaking of expectations act in the construction of the humor of the memes. To do so, we performed a descriptive analysis of our corpus, made up of nine memes taken from Instagram. Our theoretical framework includes the contributions of scholars like Marcuschi (2008), Koch (2007, 2015) and Possenti (2010). Through the analysis, we conclude that the mentioned linguistic resources are effective in the humorous effect of memes.