Análise do modelo de negócio coworking: uma proposta para a UFPB

Abstract

The current scenario marked by competitiveness in the globalized market, has evolved rapidly. New ways of working arise at all times, fostering innovation, entrepreneurship and collaboration. The university organization is being called to take on the role of preparing professionals to meet the new demands of the labor market. The use of interdisciplinarity as a way to develop a work of integration of the contents, contributes to the preparation of the student. An internship experience abroad provoked inspiration for a proposal of a coworking space at the Universidade Federal da Paraíba as an object of study, in order to know the current structure of this new business model and include entrepreneurship in the daily life of the institution. A descriptive exploratory applied basic research methodology was used, with a bibliographic purpose and a qualitative approach. As a result, five drivers were developed, which presented the necessary characteristics for the development of a business model of the coworking space in the university. The environment is aligned with the policies of the institution under study, through the promotion of aggregation of value of the institutional matrix. It is suggested in future studies the application of a financial plan, as well as the marketing and deployment plan for the space. It is concluded that the proposal can provoke entrepreneurship in the university, because it is innovative in the country, enabling the inclusion of those involved in the innovation ecosystem.