Análise operacional da ocorrência de itens sem venda em uma loja varejista de rede

Abstract

Over the last decades, retail institutions have been going through an intense rate of transformation, both globally and in Brazil. Although they play an intermediary role, they increasingly assume a proactive and even protagonist role in the value chain. The lack of efficient purchasing and inventory management coupled with deficiencies in the store operation causes critical problems in the retail market, among them stockout and stockover, which, in addition to generating high financial losses, directly imply image that the company transmits to the consumer. Trying to minimize the levels and impacts caused by excess inventories, this research performed an operational analysis about the occurrence of items without sale in a network retail store, seeking to identify the causes and impacts of this. As a result, we found twenty major causes through participant observation and, through the use of simple non-probabilistic statistics, a significant financial impact was evidenced, a significant financial impact. Finally, a proposal for an action plan based on the 5W1H methodology was constructed.