Análise da interface do website da Biblioteca Central da UFPB: Um olhar à luz da Arquitetura da Informação para a Web

Abstract

The present work sought to highlight the importance of Information Architecture in the structuring of websites, showing that its elements must be well developed to reach their potential for communication between Organizations and their Public / User. In order to reach this goal, the Central Library of the Federal University of Paraíba carried out an update on its website, applying improvements in its structure. The research corresponds to a case study, in order to identify if the changes made with the update in 2015 comply with the principles of Information Architecture, an analysis is done in the old interface and the current one comparing them, highlighting improvements and Making suggestions. In order to collect data from the Information Architecture elements present in the two interfaces, the Non-Participant Direct Observation method was used. In order to assist the collection, an inspection list was used, highlighting elements of the Information Architecture Systems covered in the work of Rosenfeld, Morville and Arango (2015). The list consists of 46 elements. The data are exposed and consolidated through images, comments and analyzes based on the theoretical framework. The results obtained with the collection of data proved the advances developed in the application of the principles of Information Architecture in the website of the Central Library. The organization of information is one of the main points, followed by the insertion of the search tool, which in the old interface did not exist. We note the advances and improvements in the organization of the information and although some of the elements have been well developed, others can still be improved, for these elements some suggestions have been elaborated.