Não dobre a folha do livro, dobre os seus conhecimentos: um ato de preservar a informação utilizando o marketing como aliada

Abstract

The care lack with the book can cause irreversible damages, provoking the decrease of his/her durability. In that perspective the preventive conservation has the responsibility of offering actions to foresee the reduction of vectors or even retard of the deterioration and like this offering better protection conditions to the collections. The research in screen, has for objective to analyze educational campaigns about the documental preservation in the search of becoming aware the users of the library of the Center of Sciences Exact and of the Nature (CCEN) of the Federal University of Paraíba - UFPB, as the importance of the cares the they be taken for besides preserving, to prolong the life of the material used daily by hundreds of users. To reach the objectives of this study, the methodological procedures followed the proposal of the exploratory research and descriptive approach in a quantitative-qualitative approach, having a questionnaire as instrument of data. The research results shows that educational campaigns, in the perspective of the users, has an important construction of human consciousness, contributing to rethink their attitudes with the handling of bibliographic materials. The approached study took to the users the reflection that the action of preserving should be a frequent concern for those that enjoy the collection of the library of CCEN / UFPB. However, it reached a new vision for to the theme in the preservation and conservation of collections, allying with the marketing in the possibility of future researches. It is ended that this research motivates other institutions to use of educational campaigns in the search of guiding their users while to the correct use of the book, once it is a very collective one.