Marketing bibliotecário: percepção do usuário sobre o bibliotecário e o seu grau de satisfação em relação aos serviços prestados pelo bibliotecário da Biblioteca Maurício de Nassau – JP

Abstract

Analyzes the users perception about the librarians and the services provided by the library at the Maurício de Nassau college. Verifies the motivation degrees of the library users. Surveys the users perception about the quality of the services provided by librarians. Gathers information about the services provided to the library users. Comments over the librarianship as professional activity; function regulation; librarian marketing and the marketing in the information units.