Comportamento de consumo dos torcedores da comunidade de counter-strike: global offensive (CS:GO) Brasil no facebook

Abstract

Understanding consumer behavior and desires is one of the most important areas of marketing research. With the growth of electronic games, eSports and the increase of consumers on the subject mentioned, there is a survey to relate marketing and consumption in this medium that covers so many areas, eSports emerges as one of the sport with the highest rise of recent times. Given this context, the purpose of the study is to describe the consumption behavior of fans of the CS:GO Brazil community on Facebook. The research is called quantitative and through the theoretical reference was made an empirical study of data analysis concerning the online survey corresponding to a sample of 790 respondents, the data of the research were collected through the application of the online questionnaire, with members of the community of Counter-strike: global offensive (CS:GO) on facebook. The analyzes of the results were made based on mean, standard deviation and variance projections. It can be said that the Brazilian SK Gaming team has a very good influence on the fans. We also analyzed the socioeconomic profile of the players of the game in question where it was found that these are mostly with monthly income of 4 minimum wages considering a high middle class. It was also observed that the socio-economic profile of the fans are brands or products that sponsor the teams and championships the influence on the fan's buying behavior is considered medium.