Plano de negócio: abertura de uma cafeteria na cidade de Campina Grande - PB

Abstract

This research had the purpose of studying the viability of opening a coffee shop in Campina Grande city, Paraíba, Brazil. The union of passion for gastronomy, interest in entrepreneurship and the real opportunity to open a business on a family property were the reasons to do this research. Therefore, it was necessary to highlight in this study the rise of the higher cafes, gastronomic enterprise and the business plan itself. For the accomplishment of the plan, a marketing research was done along with field research and inserted the data in the software available by SEBRAE Minas Gerais (2013), Business Plan 3.0 and Microsoft® Excel spreadsheets. The plan showed that the project is viable, with a profitability of 43.62% per year in the estimated scenario and 39.53% in a pessimistic scenario (-20%). The time for return on investment estimated is five months, which is very favorable to the implementation of the business.