Plano de negócio - Micro cafeteria - João Pessoa - PB.

Abstract

The present study aimed to analyze the viability of a micro coffee shop in the city of João Pessoa, Paraíba, aiming to offer high quality coffee shop products allied with high speed of service. In order to do so, it was necessary to optimize costs and eliminate as much as possible the processes that may cause some delay. For the accomplishment of the plan, a marketing research was done along with field research and inserted the data in the software made available by SEBRAE Minas Gerais (2013), Business Plan 3.0 and Microsoft® Excel spreadsheets. From the data obtained through the applied research in the center of the city of João Pessoa, where the project was developed, it can be observed that the plan showed that the project is viable, having good profitability even in pessimistic scenarios. The estimated return on investment was four months, favoring the acquisition of credit.