Como conciliar produção e demanda? o caso da Zeny Doces e Salgados

Abstract

The case discusses a managerial problem faced by Zeny Doces e Salgados, a family-owned food business operating in the market since 1991. To leverage sales, the marketing department decided to make a promotion that would double the demand of finger foods, but there was not enough productive capacity. As a result, the production manager thought of three alternatives to meet the expected demand: to work overtime, to hire and dismiss helpers when necessary or to produce in a constant way to form inventories. The case addresses the issue of aggregate planning, a typical problem of roduction and Operations Management, particularly in Production Planning and Control, and is useful for undergraduate and postgraduate courses in Administration, Food Engineering and Production Engineering and in business training in the area of Production.