Os Contornos Jurídicos da Lei Geral de Proteção de Dados Frente ao Consumo no Ambiente Virtual

Abstract

The new digital age and the socioeconomic changes caused by the internet have led to the beginning of new legal relationships. Thus, this paper aims to evaluate the legal contours of the General Data Protection Law - Law No. 13.709 / 18 - which was published in August 2018 and is in vacatio legis until August 2020. Inspired by European legislation and following the worldwide legislative advances on the subject, the law gives new idea to the protection of personal data in Brazil, ensuring the data subject greater control. about your information, based on several principles such as privacy and intimacy. Thus, it seeks a better analysis of how this law will reduce the violations suffered by consumers in the virtual scope, as well as the need for companies to comply with the new rule.