Um estudo sobre a experiência de responsabilidade social empresarial desenvolvida pela concessionária de energia elétrica do estado da Paraíba - Energisa, no município de João Pessoa

Abstract

This monographic work addresses the theme of Corporate Social Responsibility expressed in the "Bem da Gente" Project developed in the Valley do Tim-bó community, in the municipality of João Pessoa, state of Paraíba. The objective was to analyze the refutations of the "Bem da Gente" Corporate Social Responsibility Project of the Energisa Group in relation to the generation of new ventures in the Valley do Timbó community. A field study was carried out, making an exploratory research, also using bibliographical and documentary research, with application of interview with the coordination of the Project, Residents' Association, and with 10 new entrepreneurs from a total of 17 entrepreneurs who Participated in Bem da Gente. We also conducted direct observations and photographic records to support the collection of data. In the data treatment, a profile of the participating entrepreneurs was drawn up, characterizing the aspects of the Corporate Social Responsibility of Bem da Gente, through a mixed approach, since a qualitative approach was used in the analysis of the results collected in the field. The results pointed to a project that has multiple objectives, internal to the company as the issue of delinquency of residents, but also the development aspect of the Valley do Timbó community through social and economic initiatives, with a view to entrepreneurship and Generation of work and income for people who already had a small business and for those who were starting for the first time. The project is well articulated with the community, society and state sectors, with the prospect of sustainability. "Bem da Gente" is an expression of Third-Generation Corporate Social Responsibility, as the project is part of the competitive sustainability model in the market in which companies act in situations of vulnerability of the population to create the conditions Favorable to their own businesses and / or reduction of socio-environmental impacts, in this case, in particular Energisa, the waste of electricity and consumer delinquency, which from Bem da Gente become entrepreneurs, generating new possibilities for development To the community itself, in this case, to the Timbó Valley.