Design de superfície: valorizando a identidade do design brasileiro por meio do desenvolvimento de revestimento cerâmico

Abstract

Ceramics have been utilized in the foundation of utensils from the dawn of civilization to the present day, continuously evolving in terms of technology and persistently being modernized in regards to their purposes of use. This material is extensively used as a support for aesthetic enhancement, including ornamenting artifacts and utensils, and being used as coating in construction. Presently, Brazil has one of the largest and most relevant ceramic tile industries in the world. However, despite the increase in investments in design promoted by the industry, it remains that there is still a great European influence in the design of Brazilian products. In considering the appreciation of Brazilian culture and its aesthetic identity, this project aims at using the guidelines and techniques related to Surface Design, as well as its relevance in the coating sector as a tool to promote the identity of Brazilian design through ceramic coating. In addition, using the GODP methodology (Project Development Orientation Guide) and seeking the development of an original product, which distances itself from the aesthetic stereotype related to the culture of Brazil. Through the design process, the result is a ceramic coating plate with sensory and decorative appeal that does not forfeit its functionality.