PDTIC – Plano diretor de tecnologia da informação e comunicação: conceito, importância e sua aplicação a uma pousada em Areia (PB).

Abstract

Different organizations manage their performance indicators to ensure their success in the market in which they operate, whether public or private. Proper use of Information and Communication Technology (ICT) in enterprises allows measure these indicators, some strategic, and support their decisions to their context in a more agile and fast. Considering the economic importance of small and medium enterprises (SMEs), this study included the analysis in a small hotel in the town of Areia (PB) to know the degree of satisfaction with the productivity and organizational performance achieved in its internal activities, from the use and ICT. This question assumes that the efficient use of ICT needs to be observed for significant improvements in the management process which enables companies to develop better business strategies. We analyzed the ICT resources, its importance to the business, investments and use of equipment, in order to understand the impacts caused. This exploratory, descriptive and purposeful research drew on a literature review, case study and development of a Master Plan for Information and Communication Technology model - PDTIC to be applied at the inn - research object.