Tendências do mercado fitness para 2019 em João Pessoa/PB

Abstract

The fitness market has been growing year by year. For the continuity of this growth, researchers conduct a worldwide survey, which occurs every year, more than a decade ago, to discover trends for the coming year. The importance of this research is paramount in directing efforts and investments to all those involved in the fitness market, such as physical education professionals, entrepreneurs and industries in this field. The present study aimed to identify the trends for the fitness market in João Pessoa - PB in 2019, as well as to compare with trends at the global level, and also to support all those involved in the fitness industry with regard to targeting decisions for continued market growth. It was a cross-sectional, quantitative and descriptive study. The data collection was performed through a semi-structured questionnaire, answered by physical education bachelors who were duly registered in the class council. After data collection, tables and graphs were used to analyze the data using the Microsoft Office Excel® 2010 program, and the profile of the interviewees can be identified, being mostly female, young and having a monthly income of 5 SM or more , in addition, the main trend observed was Personal Trainer. Key-words: Marketing. Fitness. Consumption.