INSTAGRAM FOR DUMMIES: Um guia de melhores práticas de vídeo para mobile learning no feed do Instagram

Abstract

The consumption of educational digital videos has grown and represents a large portion of what users seach in the web, as well as the number of individuals willing to create content for social networks. For this reason, this work answers questions such as the best audiovisual production practices for small screens displayed by people with no experience in the area that can guarantee the success of Instagram content. A qualitative analysis of eight content makers selected at random on the Instagram platform was carried out by delimiting technical aspects of audiovisual pre-production, production and post-production as a way to find examples of good audiovisual production practices. The profiles considered to be practitioners of good video production techniques obtain more relevant results on the social network; the profiles considered as practitioners of bad audiovisual production techniques, in turn, obtained reduced results in terms of reach and reduced in the social network. Qualitatively, we observed that six of the eight analyzed videos have a good resolution image; three of the eight techniques used to correct the scenario; four out of eight used frameworks that value the techniques or instructions shared in the video; six out of eight scripted the videos to ensure a good explanation of the content presented; seven among the eight parameters used for basic or advanced editing techniques to improve the quality of the content and three among the eight used typographic visual resources to increase the reach and legibility of the video. In conclusion, it was verified that the all the videos have instructional intent and captured, in general, to transmit knowledge, with the videos with the highest score having a better didactic and chance to instruct their viewer and vice versa. Keywords: