Perfil do consumidor de peixe na microrregião do Brejo Paraibano.

Abstract

In view of the growing importance in understanding the consumer market, after all who have the decision-making power are they, there was the interest to increase knowledge about the profile of fish consumers in the Paraibano swamp microregion, also detecting the most consumed species. and forms of consumption. Thus, to reach the obtained results, an exploratory and descriptive field research was used, using the qualitative and quantitative methods, applying a questionnaire in the cities of Bananeiras, Borborema, Serraria, Pilões, Alagoa Grande, Areia, Alagoa Nova. and Matinhas, which resulted in 206 respondents. It was found that the most consumed species were: Tilapia (55%) and Merlusa (13%). As for the ways to obtain meat for consumption stood out: frozen (22%) and steak (21%), the main obstacles to increase consumption is price (37%) and quality (18%). It was noticed that the highlights of the most consumed meat are: chicken meat (50%) and beef (48%), so it is important to increase fish consumption, an improvement in price, availability and quality, as these were the informed options in preventing fish consumption.