Importância das mídias sociais para os hostels: análise da atuação dos hostels em suas mídias sociais na cidade de João Pessoa.

Abstract

The research located in João Pessoa, tries to learn more about how hostels are inserted within social media, with the objective of analyzing their participation in the media in which they participate, thus, also with the purpose of explaining what these media are, and how to differentiate them. Using qualitative and descriptive methodological techniques, it was possible to obtain results from the hostels' performance in the media: Own Website, Facebook, Booking.com, TripAdvisor, Instagram, Twitter, YouTube and WhatsApp. Finding out, in which of these media it is possible to find them and seeing the level of insertion in it, which for the most part is not at all satisfactory, and it being observed that easy improvements can be performed in simple ways. Thus, the results were collected in an analytical way, verifying that the performance can be improved in simple ways according to the quotes seen above. It can be seen that the work managed to point out what was desired and show how the information of hostels is distributed in the media.