Gestão ambiental na hotelaria: o estudo de caso do Ecco Hotel em João Pessoa - PB.

Abstract

The new paradigm of sustainability, and consequent socio-environmental responsibility, which emerged in the 1990s, provoked a change of attitude on the part of business managers regarding the use of natural resources. In this context, sustainability emerges as a concept capable of bringing a balance between the social, economic and environmental sectors. In the tourist segment, this concept has a strong influence in the hotel sector, responsible for the use of a large part of the natural resources. As a way to improve management and reduce the impact on the environment, sustainable technologies and practices have been incorporated into the processes of organizations. The present research deals with the main environmental management systems applied in the Brazilian hotels, reflecting on its applicability in a hotel development in the city of João Pessoa-PB, listed as a case study for the analysis of business management with a focus on sustainability.