Programa de Relações Públicas aplicado ao grupo de arte educacional Frente Trovadora.

Abstract

We know that social media has transformed the world and forms of communication between us. We are equally viewed on the internet. Therefore, we decided to investigate how the Frente Trovadora art group from Alagoa Grande, in Paraíba, has be using social media to increase its performance as a cultural product and having more possibilities of financial funding for the social developed projects. In this way, the digital presence of this artistic group was verified through the analysis of their social media, informal conversations, interviews with management, the application of an opinion research with followers on Facebook, and extensive theoretical research on the importance of digital communication through social networks in the present days. The results of this study showed that the Frente Trovadora group does not have a successul presence on the internet and the followers want more forms of communication through social media with them. We realize with this study that the contributions with this Public Relations Program was very useful because it confirms that not everyone can choose do not take much care to the power of communication by social networks. Knowing how to use the social media can bring more gains than losses, particularly when taking a professional support.