Programa de Relações Públicas para a empresa Seven Club.

Abstract

The present work aims at the creation and execution of a Public Relations Program for the entertainment company Seven Club. Through the institutional research, and data provided in satisfaction surveys, it was possible to ascertain the relation of the nightclub with its publics and to identify the communicational difficulties in relation to them. After analyzing the data and elaborating the organizational diagnosis, it was possible to create a Public Relations program, in which six actions were proposed, of which four were executed in accordance with the company's objectives and limitations. Thus, at the end of this program, one can perceive the importance of the Public Relations professional within the organizations, especially with regard to the strategic planning of communication with employees, clients and potential clients.