Web rádio : Forroweb.com.

Abstract

This is a technical report containing the webradio creation procedures: ForroWeb.com; a forró segmented musical entertainment broadcaster, designed as a way to spread information and northeastern music to the world through its internet programming. This report discusses interactivity, segmentation and radio in the age of technological evolution, where there is a vast field of possibilities for those looking to open a digital business; since a significant number of the population is now free to choose a way of consuming entertainment of their choice. Taking advantage of these changes, ForroWeb.com seeks to reach an audience interested exclusively in a musical genre, which is forró. This radio proposal fills a gap in the personal music entertainment market, being in tune with people's desire, so they can find a unique place where they can daily catch relevant information from their favorite artists, and listen to a unique programming in their own style. musical. This report goes through the shared experiences in building this webradio, using research techniques and some ways to monetize it, which may serve some way for new communication students and future digital entrepreneurs. This paper discusses some situations with the author's two other webradios, until the emergence of the ForroWeb.com project; its construction, its maturation process, some necessary changes found over time, as well as all the feedback obtained from people who listen and interact through the site and social networks, making this webradio the most heard of Paraíba and the fifth in Brazil.