Para além do futebol: a visibilidade dos outros esportes no jornalismo esportivo de televisão em João Pessoa

Abstract

This research provides an overview of sports television journalism in Paraíba. Its main objective is to analyze the content and productive routines of Correio Esporte (TV Correio) and Globo Esporte Paraíba (TV Cabo Branco), with the purpose of verifying whether this modality even takes place in the Paraiba Football Championship of the First Division. whether or not it has more visibility than other sports in the two programs broadcast on TV stations in the state capital, João Pessoa. In all, 24 editions were recorded, using the compound week technique, 12 of each program, distributed in two cycles, with the first being between October and November 2019 and the second between January and February 2020. These periods were limited to that, through content analysis and semi-structured interviews, it was possible to understand, quantitatively and qualitatively, the visibility of other sports and football and the productive routines performed. As a result of this research, two distinct scenarios were identified in relation to the programs analyzed. Globo Esporte Paraíba maintains football as a priority during various seasons, while Correio Esporte shows that it is possible to offer viewers a longer time of content about other sports, superior to the space that is destined for football. With regard to other sports, modalities such as athletics, basketball, American football and beach volleyball were the ones that appeared most, within the spaces that were not occupied by football.