Celebridades em construção: redes sociais na Internet e seu uso por jornalistas televisivos de uma afiliada Rede Globo na Paraíba

Abstract

Through the new forms of communication and interaction that emerged after the appearance of the Internet and mobile devices, new forms of communication between television journalists and audiences also emerged. The journalist, who is arguably an exempt professional, then becomes a celebrity. People want to know more about his personal life, they try to interact with him, watch him on his news and in some cases, he becomes more important than the news. Thus, the objective of this research is to understand how social media contribute to the construction of the identities of TV Cabo Branco's news anchors and their construction as public figures. Thereunto, multiple case studies were carried out through semi-structured interviews with six television anchors of the TV station. The data were investigated through qualitative content analysis. The main findings of this work reveal the performance of some professionals in television journalism to humanize the viewer-journalist relations in face of the new dynamics of local audiences. The absence of a famous figure in local entertainment helps the public to turn their attention to these professionals. Finally, another contribution of this work is the presentation of the perspectives of the TV presenters about the celebrization of the figure of the journalist at regional level.