É melhor sobrar do que faltar: uma análise dos fatores que influenciam o desperdício alimentar doméstico

Abstract

Issues related to social well-being are increasingly gaining prominence in society and behavior change is a key aspect for improvements to occur in this regard. Food waste is configured as a Wicked Problem, as it presents several damages, environmental, economic and social, its causes are not well structured and its effects are difficult to identify. The present study seeks to analyze the factors that influence food waste at the domestic level from a social marketing perspective. To this end, a theoretical framework was built addressing social marketing and its application in health and food, in addition to a topic dealing with food waste in the supply chain and aspects of food practices. The questionnaire was used as a research instrument, composed of six constructs, the application occurred through social networks and 423 responses were obtained. For the purposes of analysis, the preliminary exploratory analysis, descriptive analysis of the sample and the variables of the constructs and procedures for modeling structural equations were applied. As a result, it was observed that the culture of abundant food is present in the lives of the individuals surveyed, but has no influence on food waste. Food planning habits have a negative influence on household food waste and the perception of the impact of food waste on the family budget positively influences habits and negatively on waste. Meanwhile, the perception of the impact of waste on feelings positively influences planning habits. In view of this, the research results bring relevant contributions for providing information for the elaboration of social marketing campaigns and public policies that aim to reduce domestic food waste.