Comunicação institucional no Instituto Federal de Educação, Ciência e Tecnologia da Paraíba: contribuições para a divulgação científica

Abstract

Higher education institutions in Brazil focus on professional, humanistic, and citizen training. Additionally, they are also responsible for the production of knowledge and the development of scientific and technological advances. However, the scientific dissemination of research undertaken by these institutions to the general population is still not so significant. The dissemination of scientific and technological information constitutes social need to share knowledge. Thus, as an institution that produces scientific and technological knowledge, the Federal Institute of Education, Science, and Technology of Paraíba (IFPB) must expand the dissemination of scientific research and its results to society. In this sense, the main objective of this research is to analyze the contributions of Institutional Communication to the Scientific Dissemination of the IFPB - Campus João Pessoa. The methodological approach of this work is predominantly qualitative, in line with some aspects of a quantitative nature. Regarding its objectives, it is exploratory research, whose field of study is Scientific Dissemination carried out through Institutional Communication. Three types of technical procedures were adopted: bibliographic analysis, documents, and questionnaires. A survey of bibliographic sources was initially carried out, through the Systematic Literature Review (RSL) procedure, on the main themes that guide the proposed study. Then, document analysis was carried out on 170 articles published on IFPB's institutional portal, from January to June 2021. The collected data were analyzed based on content analysis techniques to evidence the frequency with which the electronic portal deals with issues related to Science, Technology, and Innovation. Finally, data were collected through the application of an online questionnaire (Google Forms) sent by e mail to 104 researchers from the IFPB - Campus João Pessoa, and the responses of 27 researchers were randomly analyzed. The instrument consisted of 31 questions, 26 of them were open type and 5 were closed type. The purpose of this stage was to identify the main obstacles and possible contributions to the improvement of scientific dissemination. After analyzing the data, it was found that there is no consistent work of scientific dissemination at the IFPB - Campus João Pessoa. Publications are still based more on facts/events than on the processes and knowledge produced by the research developed at the institution. In the end, aiming to contribute to the improvement of scientific dissemination within the scope of the IFPB - Campus João Pessoa, a Scientific Dissemination Manual was prepared, with basic guidelines on how to convey information on Science and Technology both institutionally and for communication vehicles.