Alimentação natural para animais de estimação: tendências mercadológicas e análise de demanda na cidade de Natal-RN

Abstract

The dogs that in the past only inhabited the backyard of the houses now sleep in the tutors' bed and are seen as members of the family. According to studies, the interaction between these results in psychological, physical and social benefits. The tutors look for novelties that bring health, entertainment, and well-being to their animals, justifying the rise of the pet market and the increase in the number of animals in Brazilian homes. The increase in the number of domestic animals generated a greater demand in the pet food industry. Futhermore, the concern for the quality of the food provided caused natural foods to gain visibility in this industrial segment via the demand for tutors. The objective of the present work was to analyze the market demand for natural food for pets in the city of Natal-RN. Therefore, data were collected regarding the demand for this product, the social and economic characteristics of the tutors, and about the relationship between them. In May 2022, data was collected using a non-probabilistic sampling system, and a questionnaire on the Google forms® platform. The results suggest that the profile of the natural food consumer is mostly composed of women and young people from classes A, B and C. In addition, it was found that animal tutors in Natal-RN seek to promote healthier habits for their animals, but they lack information on the subject.