"I want my MTV" : relatório do projeto do single-álbum visual Recomeçar com base nos gêneros do videoclipe

Abstract

This project gathers research on visual albums, music videos and their genres in order to support the conception and realization of the Cinema and Audiovisual course conclusion product called Recomeçar. Recomeçar will be a visual single-album composed of three videos, three versions of the same main track of their own authorship, each of the videos having an essential role in the identity formation of the artist, based on the genres of the music video. The report focuses on the technical expertise developed to make the course completion product. Seeking to understand the transition process of the musical experience from television, as in MTV, to the internet and its hybrid formats, as well as its unfolding and changes in functionality. Combining the generic aspects listed by Mozdzenski in O Ethos e o Pathos em videoclipes femininos: construindo identidades, encenando emoções (2012) and the visual album, hereby applied to a single, seeking a new way of experiencing music.