A teoria do prospecto e os diferenciais de comportamento perante ao risco em alunos do curso de administração.

Abstract

This research aimed to investigate the existence of a rational process by the students of the Administration course at the Federal University of Paraíba – Campus III when they invest their capital, as well as to analyze the behavior of students segmented by gender (male and female ), seeking to verify the influence of this distinction in aspects related to losses and risk exposure. Regarding the investigation of the decision-making process, based on the theoretical principles of behavioral finance, empirical studies by Kahneman and Tversky (1979) were used, especially the Prospect Theory, with the aim of capturing the certainty, reflex and isolation for confirmation or not of this process For this purpose, questionnaires were applied remotely (online) to a random sample of 110 students, with data treatment through descriptive statistics and a non-parametric test to capture the influence of gender, the Chi-Square. The results obtained empirically confirm the existence of the three cognitive biases of Prospect Theory in the analyzed sample, as well as the fact that students make their decisions irrationally. Furthermore, it is suggested that there is a difference in behavior depending on the agents' gender, with women being more prone to risk in certain earnings scenarios, unlike men who were more conservative.