Coworking: plano de negócio de uma cozinha compartilhada na cidade de João Pessoa

Abstract

Coworking, a business based on shared space, has been gaining ground around the world as a solution to one of the most serious problems entrepreneurs face when thinking about starting their business: high upfront investment and operational cost and fairly high tax rates. Shared spaces provide the opportunity for small businesses, professionals, recent graduates, freelancers, and / or those who are still in informality, to have their demands met, using the well-planned infrastructure of these work centers that are designed to meet the most diverse corporate needs. The coworking industry has been growing exponentially in the country in recent years, mainly serving the segments of Architecture, Innovations, Startups, Technology, Design and Fashion. However, the knowledge and use of this new business modality by Brazilian entrepreneurs, compared to other countries, can still be considered very incipient. The idea of extending this concept to the gastronomy space, taking advantage of the worldwide growth trend of this business model, is the main objective of this work, which observed, in more depth, from a market research and the structuring of a complete business plan, the intention to consume and the economic and financial viability of the construction of a space of fully equipped industrial kitchens, in the city of João Pessoa, which may have its entire infrastructure rented by professionals and amateurs who work with the production of food and do not yet have adequate space. The results obtained in the market research showed that most of the possible users of this space are women aged 19 and 24, with a family income between 2 and 5 minimum wages who work or intend to work with their own food production, mainly in the confectionery area. As for the financial analysis, all calculated indices, including those for risk, were favorable to the implementation of the business, even under a probable pessimistic scenario.