ELABORAÇÃO DE PLANO DE NEGÓCIO DE UMA CONFEITARIA FUNCIONAL NO MUNICÍPIO DE JOÃO PESSOA – PB

Abstract

The business plan is an administrative tool used to assess the viability of a business and avoid possible errors in this process. This study analyzes precisely these points for the implementation of a confectionery that has functional sweets on its menu and will be located in the city of João Pessoa- Paraíba, the Atelier Mariana Diniz. Through research that is classified as exploratory and descriptive, bibliographic research was used as a methodological basis in order to scientifically support the business plan and assist in its construction. A survey was also carried out to understand the behavior of the market in relation to the products offered and the competition for them. Projects were generated through the SEBRAE spreadsheet to assist in this study of economic and financial feasibility data, thus showing us the possible situation of the company for 5 years. The study did not find the expected results, considering that the company proves to be unviable and unprofitable.