SEMOLINA COZINHA: PLANO DE NEGÓCIOS DE UM RESTAURANTE DE COZINHA ITALIANA.

Abstract

he Brazilian Food and Beverage Sector (F&B) is in constantly growing. According to the Foodservice Brazil Institute (IFB), in 2018 around 37% of the Brazilian population ate their meals outside the home, which has become increasingly common, as the population's routine has become more hectic. Above all, it is a market that moves a good portion of the country's economy, moving around 170 billion reais a year, with an annual expansion of 12% (ABRASEL, 2020). Based on this growth perspective, this research aimed to identify the feasibility of opening a new restaurant in the city of João Pessoa - PB, focused on Italian cuisine. For this, a Market Research was carried out to understand the needs and expectations of people about the enterprise and a Business Plan was detailed to understand the needs and challenges that the entrepreneur will face when starting his enterprise, in addition to identifying the existence of financial and market viability. The results obtained demonstrate the viability of opening Semolina Cozinha in the city of João Pessoa, considering a cash flow projection for five years, with a payback period of 10 (ten) months, among other indicators that demonstrate its viability.