Mercado Público modelo de Jaguaribe: proposta de revitalização de sua feira

Abstract

The origin and function of free fairs is related to the exchange of goods, whose sustainable and expansionist trade has spanned centuries and become one of the foundations of the world economy. Free fairs created public markets, which improved the concepts of trade in goods and introduced various technological advances in relation to product quality and the trading environment. The objective of this work was to evaluate the food commercialization conditions of the Jaguaribe Fair and its replacement by a Model Public Market. The applied methodology was developed in several stages, namely: the survey of its trade profile; the analysis of the hygiene and sanitary conditions of its facilities and food handlers; assessing the profile of your merchants; and the design of a Model Public Market to replace the current fair. This project used the information obtained from its trade profile (type of building and commercial establishments, physical area available and in use, others), its current architectural plan (provided by the city of João Pessoa / PB), software and hand- architectural work and other information collected to compose the final design of the Jaguaribe Model Public Market. There were several visits to the fair and interviews with its merchants. Information collection was performed through technical questionnaires applied to the local environment (physical environment, merchants, stalls and commercial boxes), based on information from resolutions RDC N 275/02 and RDC N 216/04. The results obtained from the trade profile showed that its activity is carried out in a wide open area containing traveling food stalls. Plant and animal products represent 77% and 17%, respectively, of all their commercial activity. The precarious hygienic and sanitary conditions of the food commercialization observed mainly affect the meat trade (cattle, goats, chickens, fish). Commercial establishments showed a high number of non-compliances with the resolution guidelines used and equal to 77% and 90% for the boxes and stalls, respectively. The merchant profile of the fair is a merchanter feminine, with ages ranging from 31 to 40 years, length of service from 12 to 20 years, complete elementary school and no training courses on their business activity. His main dissatisfaction with the work environment is the poor hygiene of the place. Her biggest annoyance is the way she stands and her greatest job satisfaction is related to personal relationships with clients and other marketers. Your work is considered as a means of survival. The Jaguaribe Model Market project presents the solutions to the identified nonconforming conditions, such as: provision of adequate stalls for the commercialization of each type of existing food; sectorization for the disposal of stalls; availability of outdated points of treated water and energy to commercial establishments; coverage of the large uncovered free area; and others. Therefore, this new Jaguaribe Model Public Market contemplates the desirable leisure and trade conditions for its community.