Atletas Brasil: método de inovação para incentivar os esportistas brasileiros

Abstract

This paper, presented as a form of single case of study, had as its object Atletas Brasil - located in João Pessoa - which is a startup that aims to be a tool that contributes to the improvement of sponsorship problems and disclosure of sports to encourage athletes. The main objective of the research was to follow the process of creating the startup Atletas Brasil and its innovative actions in the sports industry. The relevance of the work is justified mainly due to the sports scene meet constantly growing increasingly, attracting companies to join the Sports Marketing. In addition to addressing - entrepreneurship and startup - widely used lately in the Brazilian economy. To achieve the proposed goals we sought, in the literature, the theoretical basis to the paper through three strands: Sports Marketing, Entrepreneurship and Startups. Given the purpose of tracking the creation process of the startup Atletas Brasil and its innovative actions in the sports branch can check the power of public acceptance - from his first action with the sale of thematic shirts for collaboration and dissemination of Beach Handball - and see that their well-defined strategies have made, in just under two months, the tool stand out in more than 20 media, among them Pequenas Empresas e Grandes Negócios and Exame. Data collection was done through interviews - with team members - and direct observation. From there - with the analyzed and organized data - resulting in reports - you can learn more about the history and the reality of startups from your idea on paper.