BOOKSTAGRAM E A FORMAÇÃO DE NOVOS LEITORES

Abstract

This paper seeks to understand how the creators of literary content on the Instagram platform, the so-called bookstagrammers, contribute to the formation of new readers. As methodology, it was used field research and bibliographic research of basic nature with an exploratory character and qualitative approach. From a temporal perspective it presents the importance of reading, highlighting the present pandemic period of COVID-19; bringing globalization, the establishment of technology and social networks as a starting point for analysis of the formation of a new type of reader, in view of the daily interaction with digital media. The results obtained in this research made it possible to understand how the contact of users of this social network with the bookstan community influences and builds a mediation to encourage reading, and also how the access to books despite a greater viability from virtual platforms still has an elitist and segregating character.