Fatores motivacionais para adesão ao programa de sócio torcedor do Botafogo Futebol Clube

Abstract

The fan partner program has been growing rapidly among clubs in Brazil, as it is a source of income for clubs and a way to bring their supporters closer and loyal. Objective. This study aims to identify the motivational factors for joining the Botafogo Football Club Supporter Member Program. Methodology. The research is of the document analysis type. In the study, the sample consisted of 591 people, including partners and non-members. The instrument used was a questionnaire built by the company Futebolcard, responsible for the creation and execution of the survey. The analyzes were based on primary data collected through an online form that covered fan identification and devotion scales, choices related to the fan partner program, and sociodemographic information. The variables analyzed were the following motivational aspects for joining the program: plan advantages, frequency of going to games, program attendance and influence of soccer results. Data were analyzed using descriptive and statistical analyses. Results. The results analyzed showed that the main factors determined were those related to advantages: advantages of the plans (86.1%), frequency of going to the games (83.9%), attendance of the program (65.1%). The dimension of least motivation was the influence of soccer results (45.9%). Final considerations. It was found that the main reasons for joining the Botafogo Football Club supporter partner program were the benefits of the plans, quality of service and frequency of visits to the games by the fans. The dimensions of lesser potential were related to the team's performance on the field.