Comunicação Pública Governamental: uma análise do planejamento de comunicação nas prefeituras da região metropolitana de João Pessoa

Abstract

This work mains to analyze government public communication from the perspective of the professional activity of public relations, approaching the scenario of communication management in the cities of João Pessoa, Santa Rita and Bayeux, municipalities around the metropolitan region of the capital of the State of Paraíba. We ponder over the definition of governmental public communication and the historical context at different times in Brazil and present the evolution of governmental public communication with the advent of digital social media and its contribution to the exercise of citizenship. We carried out a field survey with those responsible for communication in the respective municipalities, analyzing the formation of communication teams, communication plannings, forms of execution and evaluation of communication actions of management in the region. The results indicate that there is no strategic communication planning with a long-term vision and that this can compromise the effectiveness of communication.