PASTRAMI LANCHONETE: PROJETO DE DESENVOLVIMENTO DE PLANO DE NEGÓCIOS DE UMA LANCHONETE COM PRODUTOS DEFUMADOS.

Abstract

The market for smoked barbecue and its products is already a great success in the United States, and in Brazil it has been growing a lot, with several television programs on the subject, national competitions and even a selection to represent the country in international competitions. In states like São Paulo, Rio de Janeiro and Rio Grande do Sul, the market is already well established, with several restaurants and snack bars in the segment. Due to this growth, this Course Completion Work aimed to elaborate a Business Plan to evaluate the marketing and financial viability of opening a Smoked Food Restaurant in the city of João Pessoa, Paraíba. A market research questionnaire was also applied, with the aim of identifying the potential target audience, their possible relationship with the opening of a smoked snack bar and their preferences. The project proved to be financially viable, with a return on investment given in 20 months. Therefore, it is concluded that the investment is viable, both in marketing and financial terms.